With the product "Aer", Godrej entered into the product line of fresheners. They introduced many variants for different applications "Spray", "Twist" and "Click". ICS supported in complete product engineering of Aer and for "Click" ICS proposed mechanisms for controlling the fragrance flow. ICS supported in making prototypes, validating and pilot tooling. One of the challenge ICS faced was to find an appropriate material for liquid so it won't react with packaging material over a period of time. As this product is more of experience than just spreading the fragrance. ICS achieved by keeping the same sophistication and elegance by understanding the brand uniqueness through out its development cycle.